Press Releases Are Not a PR Strategy
Author(s):
Linda, B. VandeVrede
Label: VandeVrede Public Relations, LLC
Publisher(s):
VandeVrede Public Relations, LLC
Studio: VandeVrede Public Relations, LLC
Manufacturer: VandeVrede Public Relations, LLC
Binding: Paperback
List Price: $18.95
Our Price: $17.05
Availability: Usually ships in 24 hours
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Editorial Reviews
Product Description
Overview on public relations strategy for executives, PR professionals and communications students. The chapters are organized to take readers from a basic understanding of public relations and how it differs from other marketing communications tactics, to several sections on specific PR tactics and how and where they should be used. There is a new chapter on social media, including blogs, podcasts, wikis and RSS feeds. The expanded appendix includes the PRSA code of ethics, a resource directory, and samples. In spring 2008, the book won a silver medal in the first annual Axiom Book Awards in the public relations/marketing category.
Customer Reviews
On The Money!
Linda lays out the details on building a strategic public relations plan. She candidly tells you what will work and what won't, popping the balloons of those PR practitioners who bilk naive businesses with unfulfillable promises.
Her take on PR dismisses the Press Release Mills and Spin Doctors who damage our discipline and those foolish enough to engage them. She fleshes out some of the concerns I expressed in a Barks & Bites OPED in the Public Relations Journal Bulldog Reporter, entitled "I Want A Divorce." Her take on public relations is right in line with the role I advocate in my book, Play Nice, Make Money.
Linda has obviously been there and done it all. While students and PR professionals can gain much from this book, every business executive can gain a much better understanding of the role PR should play in their organization as well. This book should be required reading in every MBA program and business course as well as every communications course offered.
W.T. "Bill" McKibben
Great!
Perfect Condition - came right on time - no worries at all!
If you do PR and you haven't read this book....
Shame on you. Do what Linda says. In order to do that you have to buy Linda's book. This is the cheapest graduate level course in modern public relations for the technical enterprise you will ever take. If you don't read and apply the lessons in this book, you will be walking on crutches in your job.
Linda VandeVrede is one of the best solo practitioners of PR for technical companies. I recommend her services regularly and I highly recommend her book.
Walt Boyes
Editor in Chief
Control magazine
www.controlglobal.com
Kasia, Web 2.0 entrepreneur and enthusiast
What is PR? How does one develop a successful PR campaign? Linda VandeVrede's book answers all these questions and more. Her book is concise, interesting, and very easy to read and understand. "Press Releases are not a PR Strategy" walks the reader through the concepts of PR in a very straightforward way. From the entrepreneurial point of view, this book is invaluable! I highly recommend it for early stage startups.
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