Teach Yourself Copywriting
Author(s):
J. Jonathan Gabay
Label: McGraw-Hill
Publisher(s):
McGraw-Hill
Studio: McGraw-Hill
Manufacturer: McGraw-Hill
Binding: Paperback
List Price: $14.95
Our Price: $10.17
Availability: Usually ships in 24 hours
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Editorial Reviews
Product Description
Copywriters need the ability to get their message across in a host of different mediums. Fully revised for today's practical copywriting requirements, Teach Yourself Copywriting reveals some of advertising's greatest creative secrets. From planning to implementation, it guides readers step-by-step through copywriting skills for a range of disciplines, including the most up-to-date information on the Internet, radio and TV, business-to-business, public relations, recruitment, and charities. Featured are practical exercises, summaries, and quick tips that allow readers to practice their skills, along with a list of useful addresses.
Amazon.com Review
Teach Yourself Copywriting is a cleverly written book geared not just toward the copywriter but also toward promotions directors. In addition to providing sound and entertaining guidance on writing copy for radio, TV, print, slogans, direct mail, the Internet, public relations, recruitment, and even charity solicitations, author J. Jonathan Gabay also helps the reader determine which media to use for an advertising campaign. Gabay supplements his lessons with an appealing series of copywriting exercises, one of which involves the nursery rhyme "Humpty Dumpty" and another of which requires writing headlines that capture the spirit of the Mona Lisa, a traffic light, and the gum on the back of a stamp. Throughout his book, Gabay reminds the reader not to think of copywriting as a creative endeavor. "You should consider copywriting," he says, "as primarily a selling skill." As far as the writing aspect of copywriting is concerned, "in grammatical terms," he warns, "[copywriting] is often an English professor's nightmare." (The book's spellings, currencies, examples, and humor are all British.) --Jane Steinberg
Customer Reviews
Loquacious and another world
For a person living and working in the British Isles, 'Teach Yourself Copywriting' by J. Jonathan Gabay may be a fine read. But I don't live there. Residency aside, I found this book to be overly wordy to the point of feeling like I was slogging through swamps of verbiage to find a useful morsel. And there are useful bits there, it's just that it boarders on not being worth the time and effort to get to them. Someone interested in the topic of copywriting would do better to read similar books by Robert Bly or Peter Bowerman, both much more interesting and succinct; my apologies to Brits everywhere.
Learn Copywriting Secrets -> the easy & fast way
You may have heard that learning copywriting secrets take time.
It takes practice also to sharpen your skills.
Whoelse want to accelerate your copywriting skills at warp speed?
- I Do.
I should say, that Jonathan Gabay book, not only shortcut your learning
curve, but also enhance your tactics and strategy when your write your copy.
Go for it. Thanks Jonathan.
The Facts
If it is the facts that you are after than this is the book.
Copywriting For Insomiacs Would Have Been A Better Title
This is one of the most boring books I have ever read. A real waste. I do not beleive that Mr. Gabay has handeled the subject sucesfully. Frankly anything I have learnt on copwriting was through reading the "Copywriters Handbook" by Robert Bly. While Mr. Bly can identify was able to identify successful copwriting campaign by various organisations Mr Gabay could only resort to a fictious company called scotsdalenorth...i guess because he was not able to identify and discuss sucessful copywriting ad campaigns.
If you are an insomniac..I would recommend this book. It will definitely put you to bed.
I am suspicious of all the five star rating that this book got. It was on this basis I made the purchase...regretfully.
I want my money back..you book is pure garbage! Look if I wanted a lesson in English I would have bought an english book...the title of you book is misleading...I seriously question whether you do know anything about copywriting...sayonara.
PS- I only chose a 1 star because there was no zero star.
Entertaining and informative...
Personally, I prefer Bly's approach to learning the discipline, but I would also recommend this book. It's very entertaining, very informative, and it teaches sound copywriting principles.
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