Universal Music Canada, Canada's leading music company is pleased to announce having entered into an exclusive distribution agreement with top independent reggae label, VP Records.
Effective immediately, Universal Music Canada becomes the sole distributor of VP Records? immense roster of Caribbean music. VP Records, based in Jamaica, Queens NY, is a pioneering force in the reggae music industry. From roots & culture to soca and dancehall, VP Records is the only record label that represents the full spectrum of Caribbean music."VP Records has been a cultural link between Caribbean music and its ever-growing world of enthusiasts for 25 years," commented Randy Lennox, President & CEO, UNIVERSAL MUSIC CANADA. "We?re very proud to associate ourselves with VP Records and its vast musical and cultural heritage." For the past 25 years, VP has stayed true to the grassroots from whence it came; always serving its core audience first, moving swiftly to keep up with the sounds of the street.
At the same time, with the international success of artists such as Sean Paul, Wayne Wonder, Elephant Man, Tanto Metro & Devonte, amongst others, VP has expanded its leadership in the effort to present Caribbean culture to a mainstream.
"We are very excited about the opportunity to work with Universal Music in Canada," said Randy Chin, co-owner, VP RECORDS. Canada, with its extensive Caribbean population, is one of the leading markets in the world for Reggae and we are pleased to be with the leading distributor in that market."
About Universal Music Canada
Universal Music Canada, a unit of Universal Music Group, is Canada?s leading music organization maintaining an overall 36.5% year-to-date market share. For further information on Universal Music Canada please visit www.umusic.ca.
About VP Records
VP Records is the leading independent Reggae label in the world. It specializes in reggae, dancehall, lover?s rock, soca, oldies, and gospel music from the Caribbean. VP?s extensive artist roster includes all the top names in Reggae: Sean Paul, Wayne Wonder, Elephant Man, Lady Saw, TOK, Capleton, Beres Hammond, Morgan Heritage, I Wayne and many more. VP also releases the award winning compilations Reggae Gold and Soca Gold. VP has offices in New York, Miami, Kingston, London, and Tokyo. For more information visit www.vprecords.com
